Research Reports

 

Social Media in Higher Education: A literature review and research directions.

Charles H.F. Davis IIIUniversity of Arizona
Regina Deil-AmenUniversity of Arizona
Cecilia Rios-AguilarClaremont Graduate University
Manuel Sacramento González-CáncheUniversity of Arizona

Article Comments

This research was supported by funding from the Bill & Melinda Gates Foundation.

Abstract

Social media [technology] has become a growing phenomenon with many and varied definitions in public and academic use. For our purposes, the term social media technology (SMT) refers to web-based and mobile applications that allow individuals and organizations to create, engage, and share new user-generated or existing content, in digital environments through multi-way communication. Despite the widespread use of SMT, little is known about the benefits of its use in postsecondary contexts and for specific purposes (e.g., marketing, recruitment, learning, and/or student engagement). It is critical to begin to examine if and how higher education institutions are incorporating the use of SMT. This review of existing literature on the use of SMT in higher education will provide a baseline sense of current uses nationally, providing a descriptive overview of the phenomenon.

 

Suggested Citation

Davis III, C.H.F., Deil-Amen, R., Rios-Aguilar, C., & González Canché, M.S. Social media and higher education: A literature review and research directions. Report printed by the University of Arizona and Claremont Graduate University.

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The Role of Social Media In Community Colleges

Cecilia Rios-AguilarClaremont Graduate University
Manuel Sacramento González CáncheUniversity of Arizona
Regina Deil-AmenUniversity of Arizona
Charles H.F. Davis IIIUniversity of Arizona

Article comments

This report could not have been possible without the effort of the research team and our partners. We are especially thankful to the Bill and Melinda Gates Foundation for providing us with their support to conduct this study. In addition, we want to thank Cynthia Wilson and Yuyi Yen and their staff at the League for the Innovation of the Community College for their support in collecting the data for this report.

Abstract

Over the past decade, there has been a growing public fascination with the phenomenon of connectedness. One of the most important ways in which society is now connected is through social media –such as social networking sites. While both students and higher education institutions seem to be utilizing social media more and more, there still are enormous challenges in trying to understand the new dynamics generated by social media in higher education, particularly for the context of community colleges.

This research report has several purposes. The first is to document and to describe the various ways in which social media is used specifically by community colleges across the United States. Second, this report explores community college leaders’ perspectives on the value, purpose, and challenges of social media to better understand:

1. The types of social media used by community colleges.

2. Community college leaders’ perspectives, knowledge, and opinions regarding the value of social media, the various uses of social media, the barriers to using social media, and the role social media should play in the specific context of community colleges.

 

Suggested Citation

Rios-Aguilar, C., González Canché, M.S., Deil-Amen, R., & Davis III, C.H.F. (2012). The role of social media in community colleges. Report printed by the University of Arizona and Claremont Graduate University.

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